According to Bloomberg, LG Display is going to “jack up investment” in OLED screens in hopes of securing a prized display deal with Apple.
It’s long been reported that Apple is finally planning to switch to OLED displays for next year’s iPhone 8. Today's report claims that LG is keen to beat out Samsung’s display arm, which is reportedly in talks with Apple over the supply deal.
LG has been manufacturing OLED screens for years, seeing huge success in the TV market. But rival Samsung has made significantly greater headway in OLED smartphone screens. Speaking to Bloomberg, Han Sang Beom, CEO of LG Display, said:
“It’s true that we were late in OLED investment for smaller electronics devices compared to that of televisions. It’s undeniable that flexible OLEDs are now the mega-trend in the mobile segment and we will have to embrace that."
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